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The story behind Logology

Lucie has been designing logos professionally for 15+ years. As a consultant, she worked specifically with startups and helped them start their brand the right way. But while doing that, she saw dozens of founders who couldn’t afford it. A custom branding project usually starts at $3k while they only had a couple of hundred dollars. But she still wanted to help them! So that’s when we came up with the idea for logology. Since I’m a developer, I immediately thought of automation ideas to make her design process more effective. And together, we eventually came up with the idea of a fully automated brand design service, based on the work she used to do as a freelance. To keep the same level of quality but make it more affordable.

 

We sent a handwritten postcard to our first customer to thank them because we felt so happy to have made our first sale :D. But the funny thing is that we still felt very happy with the second customer, so we did it again… And now we’re at more than 500 customers, so we sent more than 500 postcards 😮. In terms of personal touches, I also send an email to every customer to ask them about their startup and what they’re trying to build. We do this because we come from the service world, so we’re used to taking the cafe of every customer as if our lives depend on it.

 

I think deep down the hardest struggle we had and still have, is to manage our emotions and stay hopeful over time. Spending years on the same project and not seeing much growth can be very demoralizing. I think it’s the number one challenge we face as founders. Even now, after 4 years and seeing the business running more smoothly, every time we have a couple of days without sales, doubt creeps in again. We get used to it somehow but it’s still stressful. I have no magic pill for it 🤷‍♂️

 

However, I want people to know that if they feel like it’s hopeless… well it’s normal. 99% of us feel this way. The key is to try to find objective reasons to keep going, not become overly pessimistic, and just keep going. Eventually, it will get better.
Dagobert
CEO of Logology

Dagobert's tools stack

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The story behind Logology

Lucie has been designing logos professionally for 15+ years. As a consultant, she worked specifically with startups and helped them start their brand the right way. But while doing that, she saw dozens of founders who couldn’t afford it. A custom branding project usually starts at $3k while they only had a couple of hundred dollars. But she still wanted to help them! So that’s when we came up with the idea for logology. Since I’m a developer, I immediately thought of automation ideas to make her design process more effective. And together, we eventually came up with the idea of a fully automated brand design service, based on the work she used to do as a freelance. To keep the same level of quality but make it more affordable.

 

We sent a handwritten postcard to our first customer to thank them because we felt so happy to have made our first sale :D. But the funny thing is that we still felt very happy with the second customer, so we did it again… And now we’re at more than 500 customers, so we sent more than 500 postcards 😮. In terms of personal touches, I also send an email to every customer to ask them about their startup and what they’re trying to build. We do this because we come from the service world, so we’re used to taking the cafe of every customer as if our lives depend on it.

 

I think deep down the hardest struggle we had and still have, is to manage our emotions and stay hopeful over time. Spending years on the same project and not seeing much growth can be very demoralizing. I think it’s the number one challenge we face as founders. Even now, after 4 years and seeing the business running more smoothly, every time we have a couple of days without sales, doubt creeps in again. We get used to it somehow but it’s still stressful. I have no magic pill for it 🤷‍♂️

 

However, I want people to know that if they feel like it’s hopeless… well it’s normal. 99% of us feel this way. The key is to try to find objective reasons to keep going, not become overly pessimistic, and just keep going. Eventually, it will get better.

Logology

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The story behind Llama Life

To say I love productivity tools is an understatement! I love understanding the systems behind tools, and the habits and psychology people use to get things done.

I built Llama Life because I was diagnosed with ADHD about 10 years ago and ever since then have been trying to find solutions to help increase my focus and get work done.

But I just couldn’t find a tool that worked the way I wanted it to. I found plenty of tools that helped me MAKE lists, but I wanted something that would actually help me work THROUGH my list.

I discovered that setting a fixed amount of time for each task gave me a strange sense of calm. It also gave me the mental space to focus on ONE thing at a time. And this is what Llama Life is designed to do!

With Llama Life, my end goal was to create something that would provide you with a feeling of calmness and control (and also fun!). I hope I’ve achieved this. Thanks for checking it out, and if you have any feedback or feature requests you can find me on Twitter @threehourcoffee or drop me an email at hello@llamalife.co.

PS – As for why it’s called Llama Life…well, that comes from a trip I did to Peru in 2018. I was lucky enough to visit a small village, and chat with some of the locals there. They had no electricity or running water, but damn they had a lot of llamas! At the time, one thing that stuck me was how peaceful, calm and content they all were, and when it came to naming this app, I wanted to replicate that feeling. And so…“Llama Life” was born.

Llama Life

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The story behind Logology

Lucie has been designing logos professionally for 15+ years. As a consultant, she worked specifically with startups and helped them start their brand the right way. But while doing that, she saw dozens of founders who couldn’t afford it. A custom branding project usually starts at $3k while they only had a couple of hundred dollars. But she still wanted to help them! So that’s when we came up with the idea for logology. Since I’m a developer, I immediately thought of automation ideas to make her design process more effective. And together, we eventually came up with the idea of a fully automated brand design service, based on the work she used to do as a freelance. To keep the same level of quality but make it more affordable.

 

We sent a handwritten postcard to our first customer to thank them because we felt so happy to have made our first sale :D. But the funny thing is that we still felt very happy with the second customer, so we did it again… And now we’re at more than 500 customers, so we sent more than 500 postcards 😮. In terms of personal touches, I also send an email to every customer to ask them about their startup and what they’re trying to build. We do this because we come from the service world, so we’re used to taking the cafe of every customer as if our lives depend on it.

 

I think deep down the hardest struggle we had and still have, is to manage our emotions and stay hopeful over time. Spending years on the same project and not seeing much growth can be very demoralizing. I think it’s the number one challenge we face as founders. Even now, after 4 years and seeing the business running more smoothly, every time we have a couple of days without sales, doubt creeps in again. We get used to it somehow but it’s still stressful. I have no magic pill for it 🤷‍♂️

 

However, I want people to know that if they feel like it’s hopeless… well it’s normal. 99% of us feel this way. The key is to try to find objective reasons to keep going, not become overly pessimistic, and just keep going. Eventually, it will get better.
by Dagobert Renouf

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