The story behind Logology
Lucie has been designing logos professionally for 15+ years. As a consultant, she worked specifically with startups and helped them start their brand the right way. But while doing that, she saw dozens of founders who couldn’t afford it. A custom branding project usually starts at $3k while they only had a couple of hundred dollars. But she still wanted to help them! So that’s when we came up with the idea for logology. Since I’m a developer, I immediately thought of automation ideas to make her design process more effective. And together, we eventually came up with the idea of a fully automated brand design service, based on the work she used to do as a freelance. To keep the same level of quality but make it more affordable.
We sent a handwritten postcard to our first customer to thank them because we felt so happy to have made our first sale :D. But the funny thing is that we still felt very happy with the second customer, so we did it again… And now we’re at more than 500 customers, so we sent more than 500 postcards 😮. In terms of personal touches, I also send an email to every customer to ask them about their startup and what they’re trying to build. We do this because we come from the service world, so we’re used to taking the cafe of every customer as if our lives depend on it.
I think deep down the hardest struggle we had and still have, is to manage our emotions and stay hopeful over time. Spending years on the same project and not seeing much growth can be very demoralizing. I think it’s the number one challenge we face as founders. Even now, after 4 years and seeing the business running more smoothly, every time we have a couple of days without sales, doubt creeps in again. We get used to it somehow but it’s still stressful. I have no magic pill for it 🤷♂️